Security Awareness Training as a Revenue Generator

By Miller Henley

One of the roadblocks that IT managers often encounter when trying to implement IT security awareness training initiatives is justifying expenses associated with the program. Businesses live and die by return on investment (ROI) and rightfully so. Executives insist upon proof that any outlay of resources will have a positive impact on the bottom line. Unlike a product that is purchased and resold, an online advertising campaign where clicks may be tracked, or the addition of a new sales rep with a corresponding increase in sales, it is a little more difficult to pinpoint the exact economic benefit of IT security awareness training, but certainly doable.

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